Hello there
This is the #10 Issue of Weekly Dan.
The first milestone is achieved. Appreciate you ❤️
Every Tuesday, I deconstruct one framework for Indie Entrepreneurs.
Learn the new model and apply it to your product in 5 minutes.
Let’s get going.
Why should you bother? 👀
Imagine that you are building a mastermind group for Entrepreneurs. It’s a Slack community of Entrepreneurs that jump on Zoom calls once a week.
You are building it for Indie Makers because you know from personal experience that Entrepreneurs and Creators need support and assistance.
But here is the problem.
Your website visitors don’t convert to customers.
Why? Because you don’t handle their objections well.
Answering tough questions about your product will change it.
How does it work? 💡
There a numerous objections. They will be different for each product.
But there 5 that are relevant to every product:
Why can’t I ignore this problem?
How will it help me achieve my daily goals?
How can you guarantee the promised results?
Why should I trust you?
How is it better than competitor X?
Let’s break down each one.
😡 Why can’t I ignore this problem?
The majority of your users don’t want to solve the problem.
They want to watch TikTok and chill.
Show them the negative consequences of ignoring this problem. It will make your audience motivated to learn more about your tool.
For mastermind group — shutting down another product
😡 How will it help me achieve my daily goals?
You’ve spent months on your product. You know precisely why it’s valuable.
Your users haven’t. They don’t understand what value they can get.
Or, more importantly, how can your product help them to achieve their current goals?
For mastermind group — get more paying customers with advice from vetted Makers
😡 How can you guarantee the promised results?
Every product promises to make you rich. Your target audience doesn’t believe it.
The greater value you promise, the more guarantees you need to give.
Otherwise, you will be viewed as a risky or even scammy product.
For mastermind group — 30-day money back gurantee and dynamic pricing based on the MRR
😡 Why should I trust you?
If you are Kim Kardashian, you have no problems with trust.
But I have a feeling that you are not.
That’s why you need to leverage social proof around your company and product.
For mastermind group — case studies with alumnis, open statistics about community members, and opinion leaders’ testimonials
😡 How is it better than competitor X?
Your users always compare you to other solutions. Even if you think you don’t have a direct competitor.
Tell your users how exactly you are different. Don’t badmouth your competitors. Instead, highlight how you serve different use cases.
For mastermind group — focus on SaaS Founders and “Free” lectures from experienced Makers
What’s next? 🛠
Follow these steps to increase your Conversion Rate.
Define your objections
Take five objections listed in this issue
Brainstorm at least five more for your product
Answer them
Write a straightforward and honest answer to each objection
If you don’t have a good answer, understand what you need to answer it
Upgrade your marketing funnel
Handle every objection on your landing page
Handle critical objections on your pricing page
Handle critical objections in your email sequence
Answer tough questions → Get more paying customers.
That’s it!
What do you think about this issue?
I would love to hear your thoughts. Hit me with a reply.
And see you on Friday with the usual 5 golden nuggets for Indie Makers.
Absolutely not a CTA 🙃
1) Learn more marketing frameworks with MakerBox Framework.
Only for Founders who care about marketing.
2) Let me roast your landing page.
It will be painful. You will get more paying customers from it.