Hello there
This is the #7 Issue of Weekly Dan.
Welcome to 18 new people who have joined this week. You are nice.
Every Friday, I share 5 golden nuggets with you:
One Personal Insight
One Marketing Tactic
One Product for Inspiration
One Thought-provoking Question
One Great Resource
Let’s get going.
Personal Insight 🤯
There are users.
There are customers.
And there are super fans.
Super fans don’t just enjoy your product. They love it.
They want to consume every piece of your content and spend as much money as possible on your products. Super fans are your growth fuel.
We have 9 super fans at MakerBox. Each of them bought 3 paid products.
But it wouldn’t be possible if we only had one product. People would spend money one time and leave.
So maybe you need a new product for your super fans?
Marketing Tactic 🧭
There are two revenue rules:
Let people pay you money
Let people with more money pay you more money
You are already nailing the first one. But what about the second one?
Welcome, high-ticket products.
My favorite example is Rank To Sell. They have an SEO consultation for $1000, which is probably what 95% of Founders need.
But if you have money, they have a monthly subscription for $5000 (that escalated quickly).
You should have a high-ticket product too. Here is a simple plan.
Decide on the format
Premium paid plan with additional features
Personal consultation
1:1 mentorship
Access to a closed community
Personal review (or any work) from you
Hire you as a consultant
Outsource their work to you (building websites, developing MVP)
Promote the High-ticket product
Send the email to customers who have bought the main product
Send the email to users who haven’t purchased the main product
Add this plan to your landing page
Announce this plan on your social media
Time to earn money.
Product for Inspiration 💫
How can you get more revenue?
Sure, you can get more visitors, increase the price, or upsell the current customers.
But you can also lower the price for those who really need it.
Because not everyone is earning a US salary.
This is what Parity Deals does. Incredible product for Entrepreneurs and Creators from Sachin Neravath.
Here are 3 insights from its marketing.
Unique visuals. Parity Deals could use a bullet list to showcase different discount use cases. Instead, they use an image of the globe. Guess what’s more eye-catching?
Go beyond basic visuals. To be remembered, have at least 1-2 unique visuals.
Irresistible offer. Parity Deals reinforces its value proposition with a money-back guarantee “100% money back if you cannot increase sales by a minimum of 20%“. Does it sounds like a no-brainer?
Find your no-brainer offer. Getting 50% more paying customers is better than having 3 refunds.
Highlight key integrations. There are tens of payment systems. But the majority of Parity Deals clients use Stripe and Gumroad. That’s why they highlight these integrations.
Ask people what tools they integrate with your product. And then spotlight these integrations. This way, your customers will know that your product can fit in their workflow.
Thought-provoking Question 🔋
How robust is your marketing strategy?
I started to think about this problem after Daniel Nguyen’s tweet.
He used to plug his tool into popular threads and get users. It worked fine at the beginning, but now Twitter flags his links.
It happened to me as well.
Product Hunt launch of MakerBox Tools and Frameworks? Yay.
Product Hunt launch of MakerBox Roasting and Workbook? Meh.
Every acquisition channel can stop working.
Every hack you profit from is the bug that will get fixed.
If your marketing is not ready to lose the #1 acquisition channel, you have problems. Let’s make sure that you are safe.
Analyze current marketing mix.
What is your #1 acquisition channel?
What percentage of users come from other channels?
Estimate risks.
What can go wrong with your #1 acquisition channel?
What other external threats exist that you should consider?
Define channels to leverage.
Pick a channel for a short-term replacement of the current #1 channel.
Pick channels for a long-term replacement of the current #1 channel.
Make changes.
Minimize the risk with your current #1 acquisition channel (if possible)
Invest 20% of the time in developing a short-term replacement
Invest 10% of the time in developing a long-term replacement
Don’t get caught off guard — have a plan B.
Great Resource 🏈
You bookmark a Twitter thread about audience building.
You open it on the weekends.
Only to see the same platitudes: be consistent and connect with people. Duh.
What if someone wrote a great article about Twitter content that gets both the audience and the revenue?
That someone is Erica Schneider. And her latest article about audience building is incredible.
Get ready to understand:
How can you leverage the zero-click content approach?
How to write great Hooks without being cringy?
How to write engagement tweets?
A great read for people who care about growing on Twitter.
That’s it!
What have you enjoyed about this issue?
See you on Tuesday 👋
Absolutely not a CTA 🗿
1) Get more actionable marketing ideas in MakerBox Workbook.
Crush your marketing goals without going crazy.
2) Let me roast your landing page.
It will be painful. You will get more paying customers from it.