#8 Weekly Dan — Irresistible Offer
Value proposition in one sentence that sells
This is the #8 Issue of Weekly Dan.
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Every Tuesday I deconstruct one framework for Indie Entrepreneurs.
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Why should you bother? 👀
Imagine that you have a Habit Tracker tool. Users can pick the habit and track their progress with it. Groundbreaking innovation, some might say.
You have built a landing page. Your offer is “Beat procrastination by building healthy habits“. Not bad.
You sell the transformation consistently. You mention rational and emotional reasons to start this journey.
But your Conversion Rate is still low.
The problem lays in the offer.
Your landing page lacks the Call-To-Action that is too good to be ignored.
Offer is the final nudge to the desired action. It’s your value proposition in one sentence. Clear and engaging.
See it for yourself. Which one is better?
Start a free trial
Build a new habit in 14 days without stressing out
You know the answer. Let’s supercharge your offer too.
How does it work? 💡
The irresistible offer consists of three parts:
Time to Value
Positive value is your Jobs-To-Be-Done. This is customers’ desired outcome from using your product.
For a no-code website builder, it’s “start selling”
For an online course, it’s “get a new job”
For an email outreach tool, it’s “booked meetings”
Time to value is your promise to provide positive value. Customers want to understand how fast they can achieve the results with your product.
For a no-code website builder, it’s “1 hour”
For an online course, it’s “6 months”
For an email outreach tool, it’s “1 week”
Key objections are the biggest obstacles to agreeing to your offer. Customers have pain points in mind that they want to avoid.
For a no-code website builder, it’s “knowing how to code”
For an online course, it’s “having a full-time job”
For an email outreach tool, it’s “spending time on the copy”
Combine it, and you get an outstanding offer.
Start selling with your new website in 1 hour without coding
Get hired as a Software Engineer in 6 months while studying 5 hours a week
Have tons of booked meetings in 1 week without spending nights on the copy
Add the CTA button below and enjoy Stripe notifications.
What’s next? 🛠
Follow these steps to craft your offer.
Focus on the positive outcome
What do users want to achieve with your product?
How do they want to feel after solving the problem?
Mention time to value
How long does it take to get the desired positive outcome?
Can you provide a money-back guarantee?
Empathize the key objection
What stops users from solving this problem?
What negative emotions can people feel with other solutions?
Write a one-sentence pitch for your product
Add it as a Heading 1 on your landing page
Align the copy around the new offer
Having an offer that is too good to be true is the ultimate hack to win the competition. Leverage it.
What do you think about this issue?
I would love to hear your thoughts. Hit me with a reply.
And see you on Friday with the usual 5 golden nuggets for Indie Makers.
Absolutely not a CTA 🙃
1) Learn more marketing frameworks with MakerBox Framework.
Only for Founders who care about marketing.
2) Let me roast your landing page.
It will be painful. You will get more paying customers from it.