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#33 Weekly Dan — Do It Yourself
Terrible landing pages, doing things differently, and good books
This is the #33 issue of Weekly Dan.
Welcome to 50 new people who have joined this week. You are nice.
Unlock the power of marketing in 2023. Grow as you deserve it.
Every Friday, I share 5 golden nuggets with you:
One Personal Insight
One Problem to Solve
One Long-term Trend
One Thought-provoking Question
One Great Resource
Let’s get going.
Personal Insight 🤯
Your landing pages should always feel terrible
When we built the first landing page, we thought it was brilliant.
In one month, we couldn’t look at it. It was terrible.
The landing page hasn’t changed. But we learned a lot about great landing pages.
The same happened with the second, third, and fourth versions.
In the beginning, they look perfect. In a few months, they look hideous.
But now we know that’s a good sign.
Problem to Solve 👹
New Year Accountability
In one week, everyone will set goals for 2023.
In four weeks, 70% of us will fail to keep up with New Year Resolutions.
Can you help people in your niche to stick around?
Long-term Trend 🛸
Do it yourself > Done for you
High-ticket products with a lot of support are exciting. One client can generate monthly ramen profitability. $5/monthly SaaS Founders, don’t cry, please.
And the best part — pricing has no limits. Improve your skills → Charge more.
But I don’t think “done for you” products are the future. They will eventually lose to “do it yourself” products.
Here are 3 reasons why:
Most people don’t have enough money. An ebook about high-converting landing pages costs $19. A combination of marketer + designer + developer to build a high-converting landing page will cost $2000. Guess what option the majority of people will pick?
People trust themself more. Of course, “I can do it better” is a cognitive bias. But it doesn’t make it less critical. An average customer will trade effectiveness for 100% control of the process.
“Done for you” can’t be procrastinated. Most people buy “do it yourself” products, feel good about themselves, and forget about it. But “done for you” products will push your target audience to do something. Ugh, boring.
I will double down on “do it yourself” in 2023.
Bye-bye, human touch.
Thought-provoking Question 🔋
What will you do differently in 2023?
You’ve done a lot in 2022.
Some tactics were successful, and you need to stick to them.
But others were meh. They were worth the experience, but you need to improve.
List 3 things that you will do differently. Here are my plans:
Structure my personal life better (systems, habits, rituals)
Talk more to customers (sorry, Dan-introvert)
Experiment more in marketing (I tend to stick to proven tactics)
Great Resource 🏈
I just finished Tools of Titans by Tim Ferriss. It was a long but enlightening journey.
Now I need to pick the next book. And usually, it’s a big headache for me.
Luckily, I found this Twitter discussion.
It has enough hidden gems to cover my 2023 reading goals.
Mind to give me some feedback?
See you on Tuesday 👋
(It will be the last issue in 2022)
Absolutely not a CTA 🗿
Let’s make your marketing unstoppable in 2023.