Hello there
This is the #40 Issue of Weekly Dan.
Ready to become a better Maker?
Every Tuesday, I share an actionable essay for Solopreneurs.
Today let’s talk about lessons from my first video course.
My positioning course goes live next Tuesday!
And creating it was quite a roller coaster.
In the beginning, you stare at a blank document, feeling overwhelmed with a massive backlog of tasks.
After deep diving into the topic, you think nobody needs another product.
Then suddenly puzzle starts to complete itself.
And voila, you get a product that you are proud of.
I launched a lot of content products before. But creating a video course was a new challenge for me. Here are 5 learnings from this journey.
Lesson 1. Handle objections
All good ideas are already said.
I am not the first to say that you should study your target audience. I am not the first to suggest selling the results instead of the product. Everyone says it all the time.
But most Entrepreneurs still ignore it. They know it’s good advice, but they still manage to find an excuse for not listening. I know it because I do it all the time.
So it’s not enough to say smart things. You need to persuade people to listen to them.
Convincing + Valuable > Valuable
Lesson 2. Examples everywhere
Did you hate lectures in university as much as I did?
Theory, theory, and more theory. If you hear one real-world example — it’s a “success”.
And it’s not just boring. It’s pointless too. If you can’t illustrate your point with an example, it’s a bad point.
That’s why I UNO-reversed my course.
Observe real companies -> Find patterns -> Structure them in the framework
Not going to lie — it was exhausting.
But now, I can be sure that every point in my course applies to the real world. And especially in the Solopreneurs’ context.
Lesson 3. Don’t reinvent the wheel
I heard this idea a while ago.
Don’t start with a book — write an article.
Don’t start with an article — write a thread.
Don’t start with a thread — write a one-liner.
Good old advice — validate your idea before you devote months of work to it.
That’s why I returned to my old tweets and newsletter issues and analyzed what worked best. My goal was to pick ideas people already liked.
But I couldn’t just copy my old newsletter issues word-for-word. That’s why I enriched each idea with examples, deeper insights, and actionable next steps. A perfect solution to fight writers-block and create top-tier content.
Lesson 4. Simplify
Bad food is disguised with sauce.
Bad ideas are disguised with complexity.
There are a lot of nuances in positioning. You will easily find a solid counter-example on each excellent piece of advice. It’s easy to get analysis paralysis after a few hours of research.
But your customers don’t need nuances. They need a concise system that works.
Be understood > Sound smart
Lesson 5. Segment tasks
I procrastinated hard to finish the first lesson.
Until I started to segment tasks. This simple productivity tactic changed everything.
Instead of creating a “pixel-perfect” lesson, I worked in batches.
Create a draft version of the example for the whole course
Create a draft version of each lesson
Plan all slides
Create a final version of the example for the whole course
Create a final version of each lesson
Design all slides (actually, Sveta did it. I suck at design)
If the step didn’t require perfect grammar — I didn’t write perfect grammar. I just focused on finishing the task. Small change — significant results.
Dan (1) : Perfectionism (0)
That’s it!
Thank you for reading Weekly Dan. That means a lot to me.
Mind to give me some feedback?
See you on Friday with 5 golden nuggets for Solopreneurs ❤️
Absolutely not a CTA 🙃
1) Get more marketing ideas with MakerBox Workbook.
A marketing co-pilot for busy Solopreneurs. (⭐️ best-seller)
2) Let me roast your landing page.
It will be painful. You will love it.
3) Get high-quality traffic from your audience’s favorite newsletters
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