#45 Weekly Dan — Going For a Run
Quantity, Email Marketing Church, David Ogilvy
This is the #45 issue of Weekly Dan.
Welcome to 15 new subscribers. You are nice
Every Friday, I share 5 golden nuggets for Solopreneurs:
One Personal Insight
Problem to Solve→ MakerBox update
One Random Observation
One Thought-provoking Question
One Great Resource
Let’s get going.
Personal Insight 🤯
More before deeper
Learning a new skill is fun.
You know you can do better because you see other people do better. But you also can’t because you don’t know how. Shipping crap isn’t mentally easy.
Solution? Focus on quantity before quality.
A person who has written 100 “average” marketing emails will be better than someone who wrote one “perfect” email. And, ironically, “average” will be better than “perfect”.
My takeaway this week — do more before doing it deeper.
Problem to Solve 👹 → MakerBox update 🐌
All problems are solved. From now on, I will share behind-the-scene highlights from our Indie Entrepreneurship journey in this block.
Today at glance — How I converted to email marketing church
On an average day, we have around 150-200 unique website visitors that generate $100-$200 in revenue.
But in January, we had a lucky day — 1056 daily visitors without launching anything.
How? Sveta just wrote an inspirational banger.
Did we get $1000? Absolutely not.
We got a lot of cold traffic that wasn’t ready to buy our products on the spot. They came, spent 52 seconds on the website, and left. Bummer.
And there are two possible solutions to this problem.
1) Create cold traffic friendly landing pages
But everything about them is hilariously terrible.
I can’t write this copy and then go to sleep pretending nothing happened. Pass.
2) Create freebies to get users’ emails to warm up and upsell them later
I don’t like emails this much.
But I don’t like losing cold traffic revenue even more. A no-brainer trade-off.
Random Observation 🔮
What % of people who saved threads about Chrome Extensions are productive?
What % of people who saved threads with startup tools are building something?
What % of people who saved ChatGPT swipe files are using them daily?
You don’t need tools. Especially to start.
The less noise you have, the more you focus on mastering the process. You can always overcomplicate it later. And eventually, you will.
You don’t start running by buying special sneakers, downloading the best running app, and creating five Spotify playlists for different moods.
You start running by going for a run.
Thought-provoking Question 🔋
What weaknesses are you translating to your audience?
Russel Brunson’s Attractive Character is an exceptional framework for using storytelling smarter. My favorite part — Character Flaws.
We, Creators, tend to translate a “perfect” image with smooth corners and a polished surface. Because it makes us feel better about ourselves. We can’t be perfect in real life, so we pretend to be online.
But people don’t buy it. They sense insincerity because they know nobody is perfect. And that’s when you need Character Flaws.
Pick a few weak points that you have and consistently remind your audience about them. This way, they will see you as a real human with strengths and weaknesses and trust you more.
As a reminded to me, I want to translate these flaws more often:
Being too judgemental
Not speaking enough with people
Being too straightforward
Luckily, having exceptional taste in GIFs was never my problem.
Great Resource 🏈
It fascinates me that David Ogilvy’s advice on copywriting is timeless.
Imagine giving a marketing tip that holds 50 years after.
You need to be that good.
That’s why I started to read “Ogilvy on Advertising”. It’s incredible, as expected.
I especially enjoy embedded old-school ads — they are basically printed landing pages.
Mind to give me some feedback?
See you on Tuesday 👋
Absolutely not a CTA 🗿
1) Get more sales with the positioning your audience can’t ignore
My actionable video course to improve your marketing.
2) Get 100 more marketing ideas with MakerBox Workbook
A marketing co-pilot for busy Solopreneurs.
3) Let me roast your landing page
It will be painful. You will love it.