#49 Weekly Dan — Play Against the Feedback
Small things, Pay me money, How to launch a course
This is the #49 issue of Weekly Dan.
Welcome to 11 new subscribers. You are nice
Every Friday, I share 5 golden nuggets for Solopreneurs:
One Personal Insight
One MakerBox update
One Random Observation
One Thought-provoking Question
One Great Resource
Let’s get going.
Personal Insight 🤯
We got mixed feedback for the new MakerBox homepage.
It was designed to interrupt the pattern and hook users with the story.
But most people just got confused.
So we had the dilemma:
Ignore the feedback and assume that we are smarter than everyone
Accept the feedback
You either accept or play against the feedback. Pick one option and stick to it.
MakerBox update 🐌
We are doubling down on email.
Here is what we’ve done and what we plan to do:
Published a personalized welcome email sequence for each product
Started to collect emails in MakerBox Blog more straightforwardly
Will change CTA in MakerBox Blog: from “check the paid products” to “subscribe to get freebie” (+ upselling email sequence)
Will launch MakerBox marketing newsletter in 2-3 weeks
We are tired of the Twitter circus and random sales.
It’s time to build a system that works without stressing us out.
Random Observation 🔮
Bought the big idea, remembered small things
People don’t buy your product because of the feature X
People don’t remember your product because “you can level up their marketing”
But they would love to buy your product to level up their marketing because they remember you have a feature X.
Thought-provoking Question 🔋
How often do you ask people to pay you money?
The more, the better.
Works everywhere: marketing emails, CTA buttons on the landing page, blog articles, and reactivation flows.
Great Resource 🏈
Want to launch a course in 2023?
Read this thread. Rob nailed it.
I hope today’s golden nuggets brought you clarity and inspiration for the next week.
Thank you for reading this issue. It means a lot to me
Mind to give me some feedback?
See you on Tuesday 👋
Absolutely not a CTA 🗿
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