#53 Weekly Dan — 17%

ChatGPT x Marketing, Unnecessary subscriptions, Freebies

Hello there

This is the #53 issue of Weekly Dan.

Welcome to 20 new subscribers. You are nice 🫶

Every Friday, I share 5 golden nuggets for Solopreneurs:

• One Personal Insight

• One MakerBox update

• One Random Observation

• One Thought-provoking Question

• One Great Resource

Let’s get going.

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Personal Insight 🤯

Not going to lie; I am getting massive FOMO from AI hype.

It feels different this time. It feels like a new industrial revolution (I wasn’t around when it happened the last time, but I heard stories).

And one question is constantly on my mind.

Why right now, the only marketing use case of AI is a copywriting?

There is a huge potential beyond this:

1. Defining positioning

2. Designing marketing funnel

3. Creating email marketing sequences

4. Structuring SEO keywords

5. Generating content matrix for Creators

Nobody likes to do these tasks. They are b-o-r-i-n-g.

That’s why I have 2 ideas:

• Free content on marketing with ChatGPT (will try next week in MakerBox Blog)

• Paid product to do it smoothly (will launch an MVP in 2 weeks)

Hyped about the hype.

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MakerBox update 🐌

We have robots on Mars. But we still don’t have a reliable data attribution to understand where your sales are coming from.

Especially if you are using no-code tools.

You can only hope that a new customer came from your Twitter thread with 6 likes.

I can’t live with it. So I created the hack:

1. A new customer buys one of our products

2. We offer them an exclusive gift in exchange for survey completion — “How did you find MakerBox?”

3. We get a clear answer. They get value.

Will share the results of how it goes.

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Random Observation 🔮

I wrote about this 40 issues ago. But it’s worth saying one more time.

Stop adding a subscription model to every goddamn product.

Not everything should be recurring revenue. Do you like paying for 20 subscriptions? I bet you don’t. Your customers feel the same.

Here are 3 signs that you don’t need a subscription:

• People don’t use your product every day

• The problem you are solving is not critical (wealth, health, security, happiness)

• Your product is in the early stage (lack of features, poor UX)

There is life beyond $9 monthly.

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Thought-provoking Question 🔋

What is the most impressive statistics you can showcase?

Your website visitors don’t get excited from reading the word “supercharge” 5 times on your landing pages. Even a little bit.

They forget 99% of your marketing copy. Not just the next day. The next minute they close your landing page.

You can’t change it — words are boring.

Everyone says the same thing with the same hooks. But there is a solution.

Find a product statistic so powerful your users won’t be able to forget it.

One week later — I still remember 17% from the lemlist’s recent launch.

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Great Resource 🏈

We will change our CTA in the MakerBox Blog on Sunday.

Paid products → Freebie “5 Acquisition channels for Solopreneurs in 2023”

The plan is simple — collect the email, share free value, and hopefully get a sale.

I designed the email sequence’s structure. And then found that Thomas Frank implemented almost the same flow and got great results.

Insightful thread to improve your email marketing game.

Thomas Frank @TomFrankly

I tweaked my automatic email sequence in @ConvertKit last week and saw a significant bump in daily sales – around $4k/day vs. $2.5-$3k/day for the previous week. Another reminder for something I keep forgetting: Pitch your products early and often. Here's a small breakdown:

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That’s it!

I hope today’s golden nuggets brought you clarity and inspiration for the next week.

Thank you for reading this issue. It means a lot to me 🫶

Mind to give me some feedback?

See you on Tuesday 👋

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Absolutely not a CTA 🗿

Get profitable in 2023 with MakerBox Marketing Bundle

Our best actionable resources for Solopreneurs. And a special March bonus.

So you can grow your business with clarity.

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