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#53 Weekly Dan — 17%
ChatGPT x Marketing, Unnecessary subscriptions, Freebies
This is the #53 issue of Weekly Dan.
Welcome to 20 new subscribers. You are nice
Every Friday, I share 5 golden nuggets for Solopreneurs:
One Personal Insight
One MakerBox update
One Random Observation
One Thought-provoking Question
One Great Resource
Let’s get going.
Personal Insight 🤯
Not going to lie; I am getting massive FOMO from AI hype.
It feels different this time. It feels like a new industrial revolution (I wasn’t around when it happened the last time, but I heard stories).
And one question is constantly on my mind.
Why right now, the only marketing use case of AI is a copywriting?
There is a huge potential beyond this:
Designing marketing funnel
Creating email marketing sequences
Structuring SEO keywords
Generating content matrix for Creators
Nobody likes to do these tasks. They are b-o-r-i-n-g.
That’s why I have 2 ideas:
Free content on marketing with ChatGPT (will try next week in MakerBox Blog)
Paid product to do it smoothly (will launch an MVP in 2 weeks)
Hyped about the hype.
MakerBox update 🐌
We have robots on Mars. But we still don’t have a reliable data attribution to understand where your sales are coming from.
Especially if you are using no-code tools.
You can only hope that a new customer came from your Twitter thread with 6 likes.
I can’t live with it. So I created the hack:
A new customer buys one of our products
We offer them an exclusive gift in exchange for survey completion — “How did you find MakerBox?”
We get a clear answer. They get value.
Will share the results of how it goes.
Random Observation 🔮
I wrote about this 40 issues ago. But it’s worth saying one more time.
Stop adding a subscription model to every goddamn product.
Not everything should be recurring revenue. Do you like paying for 20 subscriptions? I bet you don’t. Your customers feel the same.
Here are 3 signs that you don’t need a subscription:
People don’t use your product every day
The problem you are solving is not critical (wealth, health, security, happiness)
Your product is in the early stage (lack of features, poor UX)
There is life beyond $9 monthly.
Thought-provoking Question 🔋
What is the most impressive statistics you can showcase?
Your website visitors don’t get excited from reading the word “supercharge” 5 times on your landing pages. Even a little bit.
They forget 99% of your marketing copy. Not just the next day. The next minute they close your landing page.
You can’t change it — words are boring.
Everyone says the same thing with the same hooks. But there is a solution.
Find a product statistic so powerful your users won’t be able to forget it.
One week later — I still remember 17% from the lemlist’s recent launch.
Great Resource 🏈
We will change our CTA in the MakerBox Blog on Sunday.
Paid products → Freebie “5 Acquisition channels for Solopreneurs in 2023”
The plan is simple — collect the email, share free value, and hopefully get a sale.
I designed the email sequence’s structure. And then found that Thomas Frank implemented almost the same flow and got great results.
Insightful thread to improve your email marketing game.
I hope today’s golden nuggets brought you clarity and inspiration for the next week.
Thank you for reading this issue. It means a lot to me
Mind to give me some feedback?
See you on Tuesday 👋
Absolutely not a CTA 🗿
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