#54 Weekly Dan — 6 Tips to Improve Your Marketing Funnel

They are so simple, you can get more customers tomorrow morning

Mar 14, 2023

Hello there

This is the #54 Issue of Weekly Dan.

Every Tuesday, I share an actionable essay for Solopreneurs.

I just ate 4 chicken wings and 5 tacos. Let’s talk about your marketing funnel.

Marketing funnel is a boring topic.

But you can’t ignore it. Otherwise, you will end up getting 1 customer from 1000 website visitors. Ouch.

That’s why I collected 6 dead-simple tips you can apply tomorrow morning to get more customers.

Focus on different types of acquisition channels

Don’t do LinkedIn, Twitter, and Instagram at the same time. Relying only on algorithms is the highway to a mental breakdown.

Instead, have different types of acquisition channels in your marketing mix.

High-control channels (Cold outreach, Email list)
Algorithmic channels (Twitter, TikTok)
Long-term channels (SEO, YouTube)

Start with a high-control or algorithmic channel. Then add the remaining two.

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Activate everywhere

You don’t grow by getting more website visitors.
You grow by getting more users that understand your product’s value.

And the good news — you can “activate” uses beyond a free trial.

Whenever you write emails, share freebies, or showcase your product demo — you need to hit one spot with your positioning. Repeat the same benefits over and over again. And you will get more people that understand why you are awesome.

You Just Activated My Trap Card! | Meme birthday card, Funny yugioh cards, Cards

Reduce the number of clicks

Marketing rule you can’t deny:

The more clicks you have, the lower the Conversion Rate you get.

Do you really need all these fields to create an account? Do you really need to open 10 emails to get the first promotion of the product?

No, you don’t. Reduce the friction to buying your product. And, surprise-surprise, more people will buy it from you.

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Nurture, nurture, and nurture

If 1% of your website visitors buys your products, you have a solid Conversion Rate.

But what about the other 99%? Do you have a product for them?

Most people are not ready to buy on the spot. But they are okay with giving an email, subscribing to your account, or joining the community.

Help them with falling in love with your product. On their terms.

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Focus on upselling

Again, only 1% will buy your product. Do you prefer to sell it for $19 or $39?

Easy choice.

Upsell your customers. They already “bought” your value proposition. They don’t care if you ask them to pay $20 more. Especially if you offer x3 more value in return.

By the way, if you are selling SaaS — an annual plan with 2 free months is a weak deal. It’s just not desirable. See what Grammarly does — do the same in your product.

What Does Grammarly Cost? (Is It Worth It?) - Codeless

Create “shareable” moments

Don’t expect word-of-mouth in the first 12 months. It’s not a reliable acquisition channel.

If it happens — good, you got yourself a bonus. If not, you have acquisition channels to focus on. But don’t be obsessed with getting recommended.

Still, there is one thing you can change to improve your word-of-mouth. Increase the number of use cases where your customers can screenshot your product and share it with their friends to make THEMSELVES feel better.

You can’t bribe someone to love your product. But you can nudge them.